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Marketing and PR Executive

Location

BorrisCarlow

Company

Grass Technologies Ltd.

Date added

14/06/2019

Website

http://grasstech.ie

Job Description:

We have an excellent opportunity for a competent Marketing and PR Executive

who is interested in being exposed to all aspects of PR and communications

with a well-established business based in Co Carlow.

Marketing and PR Executive

We have an excellent opportunity for a competent Marketing and PR Executive

who is interested in being exposed to all aspects of PR and communications

with a well-established Agri business based in Borris, Co Carlow. The ideal

person should have previous experience in a similar role as well as

excellent attention to detail and be eager to work in a busy and dynamic

environment.

Responsibilities

· Source potential advertising opportunities to promote the brand

and its offerings including the online adverts, flyers & posters radio,

newspaper, television etc.

· Liaise closely with all internal departments/depots for the next

marketing opportunity.

· Formulation & implement new marketing campaigns across multiple

platforms to build B2B relationships.

· Analyse, review and report on the effectiveness of campaigns

including competitor markets to continually improve results.

· Monitor the activities of rival marketing teams.

· Identify prospective targets and supported the development and

implementation of the lead generation (campaign) strategy.

· Coordinate research tasks (AdWords, keywords and keywords’

performance, social media audits, competitor analysis, audience research,

content types, influencer networks, etc.) and use results to develop and

implement campaign strategies.

· Budget management (value for money on marketing spend) and

analysis of marketing objectives by creating and optimising content as well

as monitoring activities, analysing and delivering real-time results.

· Familiar with Search Engine Optimisation (SEO) and drive the

overall marketing strategy covering content creation, PPC, SEO and email

campaign.

Other

· Work with internal staff in sourcing, writing, editing and

proofing online and paper content.

· Be comfortable & confident in customer meetings and delivering

presentations.

Skills, Knowledge and Experience

· Minimum 3 years’ experience in a similar role.

· Bachelor’s degree at a minimum in Marketing, Communications or PR.

· Exceptional written and verbal communication skills, with good

commercial insight.

· Strong analytical and problem-solving skills with excellent

attention to details.

· Self-motivated to excel in a fast-paced environment.

· Ability to prioritize tasks and ensure deadlines are achieved.

· Full clean driver’s licence.

 

Term

Permanent / Full-time

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