Dublin 1, Dublin
Product Marketing Manager // Circit
Circit is a fast growing SaaS company that is on a mission to make business verifiable in real-time. We have created a platform that is used by the big four accountancy firms and banks globally. Circit allows auditors to deliver higher quality financial audits in real-time and spend more time helping businesses to accomplish growth-oriented goals.
We are looking for an experienced Marketing Manager to generate awareness of our product and brand among our target audience, and to develop and execute our marketing strategy. You must be comfortable executing both the day-to-day marketing activities, as well as shaping and owning the long-term strategy and plan.
There is a network effect to what we do which has accelerated the company’s growth to date and there remains a vastly untapped market opportunity which presents an exciting marketing challenge.
Role and Responsibilities
This is a broad role and will cover aspects including:
Create lead generation plans and tactics and report against demand generation and sales KPIs
Develop a content marketing plan and write content for our target audience
Create sales collateral and content to move prospects through to customers
Create personas and messaging to position Circit as a leading solution among our ICPs
‘Own the brand’ and ensure on message communications in all aspects of the business
Work with designers and platforms to test and execute on new lead generation experiments on our website and other channels
Build relationships and partnerships with key industry players, agencies and vendors
Identify event sponsorship and attendance opportunities to generate awareness among ICPs
Develop and manage the social media and digital marketing plans
Produce concise monthly reports for the management team about spend; cost of acquisition and updates to plan
You must be ready to work in a fast paced, high growth environment, with a large amount of flexibility required.
Minimum 5 years’ experience in a busy marketing department
Deep experience with CRM systems and the latest marketing technology
Proven ability in a data-driven performance marketing environment
Experience in developing lead generation tactics for sales teams
Excellent communicator in writing/blogging/storytelling and speaking at events
Prior experience in a SaaS SaaS business
Experience rolling out advertising campaigns across Europe
An understanding of fintech, funds, banking and auditing is a plus
Comfortable with building from scratch online content marketing and social media development strategies
Comfortable in an ever-changing and fast-paced early product-market-fit environment
A competitive salary with the potential to earn equity in the company.
Permanent / Part-time