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Marketing Manager




Connolly Motor Group

Date added




Job Description:

Job Title:  Group Marketing Manager

Responsible to:  Senior Management Team (SMT)

Responsible for:  Management of Group Marketing Team  

Main Purpose of Job:

We are currently recruiting for an experienced Group Marketing Manager to join Connolly Motor Group, within the Marketing team. This role will be based in Ballina. 

The successful candidate will be required to work as part of the Marketing team. To be responsible for developing and maintaining the Group’s marketing strategies both off and online as a group to meet agreed company objectives. To evaluate customer research, market conditions, competitor data and implement marketing plans as needed. To oversee all marketing staff and activities across all site locations. To manage marketing budgets to include all marketing activities, sponsorship requests and events. To ensure that the team delivers the highest standard of service and that every opportunity is taken to continuously improve working methods and standards.

Role Responsibilities:


Responsibility for the overall marketing of company products and services to the right market

Develop an annual marketing plan in conjunction with the sales/service/parts department. This should detail the year’s activity to meet agreed company and manufacturers objectives

Manage and delegate budget limitations and requirements to marketing staff and General and Line managers 

Manage the Marketing team to ensure the Group’s marketing objectives are met

Assist HR with employment relations, recruitment & selection and people agenda queries

Develop potential strategic partnership relationships for Group products

Oversee all marketing, advertising and promotional staff and activities

Manage all aspects of print production, receipt and distribution

Managing and booking of promotional marketing campaigns


Communicate with General and Line managers to develop and constantly monitor the marketing campaigns for that brand

Conduct market research in order to identify market requirements for current and future products

Achieve frequent, timely and coverage across all available media

Attendance and participation of management meetings as and when required

Produce and present marketing strategies to manufacturers as required

Maintain and develop the marketing function of the Company’s database and utilise the database with the aim of procuring and retaining both Sales and After sales customers

Work with Group ambassadors to ensure they are maximizing coverage for The Group 

Managing budget for Sponsorship and communicating with local communities


Develop an annual marketing plan in conjunction with the sales/service/parts department

Control budget management ensure delivery is within budget and in agreement with SMT

Management of all marketing activities deadlines and approval

Deliver quarterly update of budget across sites to SMT

Develop manufacturer marketing plans and submit plans under deadline as part of manufacturer standards

Demonstrate technical marketing skills and company product knowledge

Standards & Regulations

Ensure strict adherence to all data protection legislation using all customer and business data for the purpose for which it was intended

Liaise with Data Protection Executive (DPE) on gdpr queries or updates

Understand regulations relating to Marketing and the Motor Sector

Keep up to date with technologies, social media and other platforms relevant to the role with SMT approval

How to apply and create awareness of Legal and Ethical Issues in Marketing

Travel to Group events, across sites

Skills and Competencies:

A Marketing Degree is essential

5 Years Marketing experience is essential

Communicate effectively and drive execution of the marketing strategy

Ability to innovate and solve marketing problems creatively

Excellent Communication skills (Written, Oral, Listening)

Creative mindset, in line with current trends essential

Assertive, able to demonstrate confident negotiation and influencing skills

Possess strong skills within IT and Marketing systems 

Leadership skills 

Time Management skills

Display a keen interest in Motor Vehicles

Interested in working in a fast-paced environment

Attention to detail 

Continuous improvement mindset

Build strong interdepartmental relationships and pay close attention to other departments requirements.

Present a consistently professional image to both internal and external customers, through attitude, behaviour and personal appearance

Full Driving License is essential 

A willingness to travel and work across all Group sites


Permanent / Full-time

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